Animax Will Now Be Available On Tata Play Binge For Indian Audience

Tata Play Binge has announced a partnership with Animax, one of Asia’s top Japanese anime network. This collaboration brings a vast library of popular and exclusive anime content to Indian viewers, catering to the growing demand for anime in the country.

With this partnership, Tata Play Binge subscribers gain access to Animax’s catalogue of anime content, including Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto, Haikyu!!, Fruits Basket, Rent-a-Girlfriend, Orient and many more.

Commenting on the development, Pallavi Puri, Chief Commercial and Content Officer of Tata Play, highlighted the growing popularity of diverse content genres in India, including anime.

“The growing affinity of Indian viewers towards newer content genres, like K-dramas, sports, gaming and others is reassuring, as it opens up many opportunities for content curators like us. With Animax’s support, we are adding another genre to our growing bouquet of content spread – anime. Tata Play Binge viewers will now have a huge selection of popular anime content available to them at one place. With its vast mix of popular OTT apps and a wide range of content offerings, Tata Play Binge ensures that viewers derive maximum value from their subscription,” stated Pallavi.

George Chien, Co-founder, CEO, and President of KC Global Media, which owns Animax, expressed his enthusiasm about the collaboration, stating, “We are thrilled to announce another strategic launch in India, working with Tata Play to launch Animax for the legion of passion anime fans. With its broad scope and all-embracing approach to content delivery, Tata Play is an ideal partner for us to expand and connect our worldwide archive of Japanese anime tiles to more anime fans across their platform, while sharing this beloved genre to new viewers as well.”

Notably, Animax joins a prestigious line-up of popular OTT platforms available on Tata Play Binge, including Disney+ Hotstar, Apple TV+, ZEE5, and many others.

Launched on Jan 1, 2004, Animax is a popular destination for Japanese anime and offers a wide variety of programs across popular genres. Animax entertains hardcore fans in more than 84.8 million pay tv homes & OTT subscribers across 14 territories in Asia.

Source: Press Release