Crunchyroll Chief Content Officer Says Demon Slayer Changed Theatre Companies’ Views On Anime

Crunchyroll Chief Content Officer Says Demon Slayer Changed Theatre Companies’ Views On Anime

September 27, 2022

The Chief Content Officer Of Crunchyroll, Asa Suehira, revealed in an interview with Animation Business Info that Demon Slayer Mugen Train changed the POV of theatre chains towards anime. He further added that now theatre chains are reaching out to them for anime movie inquiries.

While talking to Animation Business Info’s Sudo, he also said that after Demon Slayer Mugen Train movie he had it easy to convince theatres to distribute anime movies. This happened with him when he reached out to them for the Jujutsu Kaisen 0 movie.

The trend started with theatre chains in North America but it was soon replicated in Europe, said Suehira.

He further added that, “An increasing number of anime fans want to see anime in an environment where they can share the joy of watching it with others, rather than watching it at home.”

He also stated that, North American men preferred watching Romantic Comedy anime more.

Furthermore, Jujutsu Kaisen and Demon Slayer anime started performing better when they were in movie format compared to anime.

On a global scale, Demon Slayer, Jujutsu Kaisen and My Hero Academia are still the best performing anime, said Asa Suehira. He also stated that, ‘ISEKAI’ genre has been getting popular lately.

He also said that Crunchyroll tries to acquire at least 30 and max 50 anime titles every season and around at least 10 movies every year for theatrical releases.

When Sudo asked about Crunchyroll not having a base in Asia as it does in North America and Europe, Asa said that Crunchyroll is considering India and Middle East as the next strategic regions.

Demon Slayer: Kimetsu no Yaiba is a manga written and illustrated by Koyoharu Gotouge. It was serialized in Shueisha’s Weekly Shōnen Jump from February 2016 to May 2020, with its chapters collected in twenty-three tankōbon volumes.

The plot follows Tanjiro Kamado, who strives to become a demon slayer and turn his sister back into a human after his family was slaughtered and his younger sister Nezuko turned into a demon.

Source: Animation Business Info

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